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Can’t Keep a Lid on Custom Optimo Hats

Who’d pay $20,000 for a hat? You might be surprised.

There are hats — ball caps, beanies and berets, worn without much thought. And then there are those carefully crafted with felt, fur and straw that take hours, if not days, to make. Those hats can sell for thousands of dollars, and some are being made on Chicago’s South Side at Optimo Hats. An audio slideshow by Reema Amin.

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